VICE x Michelin 16 Project
Vice Sports | Commercial | 2017
Vice partnered with Michelin to give an intimate snapshot of young athletes as they prepare for the next stage of their athletic career, whether it’s playing Division 1 collegiate sports or representing their countries on the international stage. OBB produced two commercials featuring basketball superstars Candace Parker and Courtney Lee to run as part of the overall campaign.
Executive Producers: Michael D. Ratner, Scott Ratner, Eric D. Cohen, Kfir Goldberg | Co-Executive Producers: Matt Hirschhorn, Sean Spencer, Elias Tanner, Miranda Sherman | Producer: Lanna Wang | Director: Jefferson Stein