Back in February, writer/director/producer Michael D. Ratner and his OBB Pictures company debuted a new series, Cold As Balls (in conjunction with Hart’s Laugh Out Loud Network), featuring 8-10 minute episodes with Kevin Hart interviewing different athletes and celebrities while both interviewer and interviewee were sitting in cold tubs. That series blew up; by March, its episodes were averaging 5 million views each on YouTube, with the premiere (Hart and LaVar Ball) posting 8.3 million (it now has 10.9 million), and two more seasons were announced.
Season 2 is now here, with Ratner again serving as director and executive producer, and the first episode (with Hart and Lamar Odom) debuting Tuesday. Ratner took the time to speak with Awful Announcing last week about the reception to the show, what’s changed for the new season, and what to expect from him and OBB going forward.
“I was hopeful, but no, I didn’t expect it to become, like, the biggest show on the internet. I knew obviously that Kevin had a massive fanbase and huge personal distribution channels with, you know, like 65 million Instagram followers and quite an online voice and presence. But it definitely was shocking in a good way when it did as well as it did, and you’d see an episode released and there were like a million views in an hour which climbed to six, seven, eight million in a day, and those are better than broadcast numbers. It’s kind of crazy when you think ‘Here’s something we’re editing one day in a house at OBB and this is doing more eyeballs than basically any other piece of content, period.’ So it exceeded expectations, but I felt we had a really cool recipe with athletes and a big Hollywood star, but it definitely did better than I would have thought.”