If marketers have learned one thing about millennials in their constant search to find what moves these coveted consumers, it’s that they don’t like being stereotyped or pigeonholed. Such is the case with Michael D. Ratner, an up-and-coming creative producer and director in Los Angeles who doesn’t conform to one genre or one style.
Ratner and his company OBB Pictures jump nimbly between film, branded content, entertainment and multi-screen shorts to address the needs of clients and creativity. Their projects range from ads and branded content for Michelin, Tinder, Vice and the NBA, to music videos for Puff Daddy and Ace Hood, to TV, film and digital original content, including Kevin Hart’s new untitled show and The 5th Quarter comedy video series for Verizon.
Since the company’s founding in 2014, OBB has risen quickly in the industry, and even though Ratner doesn’t want the company to be typecast, he does want it to concentrate on what he sees as a growing trend for the millennial and Gen Z market – snackable content.
“We want to make cool shit – what will speak to Gen Z or millennials, content they want to share with friends – premium short-form content,” said Ratner.