The makers of the new sports mockumentary series “The 5th Quarter” wanted to create a show tailored to the viewing habits of young mobile phone viewers — short episodes under 15 minutes, standalone plot lines that can be viewed in any order and plenty of famous faces such as the Los Angeles Clippers’ Blake Griffin and the Lakers’ Metta World Peace to fill the small screen.
In looking to team up with a youth-oriented distribution channel, the series is making an unusual bet on Verizon Communications Inc., the broadband and wireless behemoth not known for its hip cachet among millennials.
“My goal was to find a nontraditional platform,” said Michael Ratner, the series creator. He was convinced that Verizon’s Go90 mobile streaming app was the right fit because of its strength in sports programming. “We’re targeting that fan.”