LG x NCAA Final Four
MARCH MADNESS | 2016
LG partnered with OBB Pictures to produce an on-site content activation for the 2015 NCAA Final Four in Houston. The cinematic journey through college basketball was used to highlight LG’s new OLED TVs and played throughout the brand’s various exhibitions during the Final Four.
Director: Roman Gackowski | Producer: Michael D. Ratner | Executive Producers: Scott Ratner, Eric D. Cohen | Co-Producers: Elias Tanner, Kfir Goldberg | Writers: Matthew Hirschhorn, Sean Spencer