Development & Production, Sports/Alternative
Kfir Goldberg serves as a Development & Production, Sports/Alternative Executive at OBB Pictures where he leads sports, unscripted, alternative and branded content initiatives for OBB alongside his role as a producer with the company. In this capacity, Kfir manages relationships with various sports properties, agencies and athletes, and is currently overseeing OBB’s premier sports show, Cold as Balls starring Kevin Hart. On the unscripted side, Kfir heads all production of documentary, docu-series, and formats while also producing both scripted and unscripted projects for brands such as Old Spice, Mountain Dew, Lexus, and Airbnb among others.
Kfir joined OBB from Relativity Sports, where he was brought on to develop and produce original content for their roster of over 400 top athletes across the NFL, NBA and MLB. Kfir graduated from University of Texas with three degrees – a BBA in Business Honors and Marketing, and a BS in Sport Management. At UT, Kfir worked for the Longhorns in the Sports Information department assisting in media relations, press releases, and statistics reporting.
Born and raised in Texas, Kfir can be found constantly using the word “y’all” and bringing his southern charm to the OBB Pictures team as well as an unwavering optimism for Longhorn football’s next season.