Kfir Goldberg

Sports & Alternative Executive

Kfir Goldberg serves as a Sports & Alternative Executive at OBB Pictures where he leads sports, unscripted and alternative initiatives for OBB alongside his role as a producer with the company.

Kfir joined OBB from Relativity Sports after working closely with Michael D. Ratner during Ratner’s first-look production deal with the agency. Kfir was brought on to Relativity to develop and produce original content for Relativity Sports’ roster of over 400 top athletes across the NFL, NBA and MLB. Kfir graduated from University of Texas with three degrees – a BBA in Business Honors and Marketing, and a BS in Sport Management. At UT, Kfir worked for the Longhorns in the Sports Information department assisting in media relations, press releases, and statistics reporting.

Born and raised in Texas, Kfir can be found constantly using the word “y’all” and bringing his southern charm to the OBB Pictures team as well as an unwavering optimism for Longhorn football’s next season.

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